Flipkart targets $1.7 billion in its Big Billion Day sales, says report

India’s largest online retailer Flipkart is eyeing $1.5 - $1.7 billion in its Big Billion Days sale, about double the target it had the previous year, The Mint reported.

The five day long sale, likely to be held in October, generates most of the e-commerce company’s business, said the Mint report, adding that the company channels all its resources on the sale as early as May, ramping up logistics and inventory, hiring thousands of temporary workers and upgrading the technology that runs its marketplace.

Last year, Flipkart generated more than Rs 5,000 crore helped by the increased sales of Apple’s iPhones, Xiaomi phones and VU televisions, the report said.