homevideos Newsretail NewsAmazon Future RIL saga: A look back at when and how the battle began

Amazon-Future-RIL saga: A look back at when and how the battle began

As Future Group and Amazon are set to hold negotiations to settle the tab over the Future-Reliance deal, CNBC-TV18’s Shilpa Ranipeta looks back at when and how the battle for supremacy in India's retail landscape really began.

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By Shilpa Ranipeta  Mar 14, 2022 5:13:52 PM IST (Updated)

Listen to the Article(6 Minutes)
Court after court, date after date and finally, Amazon and Future have a deadline to settle the three-way saga -- between Future, Amazon and Reliance Industries -- for supremacy in India’s retail landscape.

In 2019, Jeff Bezos-backed Amazon picked up an indirect stake in Kishore Biyani-backed Future Retail via 49 percent stake in Future Coupons which gave the e-commerce player a 3.5 percent stake in Future Retail.
The battle began a year later in August when Reliance Industries (RIL) announced it would buy Kishore Biyani’s debt-ridden Future Retail in a Rs 25,000 crore deal.
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The American e-commerce giant objected and sought to block the deal between RIL and Future Retail claiming that Biyani violated terms of their deal with Amazon by selling stake to a third party -- RIL -- when the US-based firm was willing to help as well.
After several twists and turns, it may be tough to keep pace with the developments.
Watch the accompanying video of CNBC-TV18’s Shilpa Ranipeta to know everything about the battle.
Disclosure: Network18, the parent company of CNBCTV18.com, is controlled by Independent Media Trust, of which Reliance Industries is the sole beneficiary.
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