homephotos Newstravel Newsfood and drinks NewsParatha and vegetable curry for just ₹1? This eatery in West Bengal has not changed its pricing in 35 years

Paratha and vegetable curry for just ₹1? This eatery in West Bengal has not changed its pricing in 35 years

SUMMARY

Customers travel from far and wide to indulge in these one-rupee parathas, with the shop often running out of stock by 11 am.

Profile image

By CNBCTV18 Travel Desk  Feb 23, 2024 8:54:04 PM IST (Published)

Listen to the Article(6 Minutes)
2 Min Read
CNBCTV18
Image count1 / 7

While it's difficult to get even a candy for Re 1 in India, where food prices are skyrocketing, for over three decades, brothers Manik and Sanjay Sarkar have been dishing out this budget-friendly paratha and vegetable curry. (Image: Local18)

CNBCTV18
Image count2 / 7

Located in Serampore's Belting Bazaar in Hoogly district of West Bengal amidst the chaos of rising costs, this eatery is a haven for the poor, who can savour paratha and vegetable curry for just one rupee. (Image: Local18)

CNBCTV18
Image count3 / 7

Their shop stands adjacent to the Serampore Belting Bazar bus stand, which attracts a throng of customers from as early as 7 am. From police officers to rickshaw drivers, pedestrians and office-goers, stop by to grab a bite of the affordable delicacy. (Image: Local18)

CNBCTV18
Image count4 / 7

Initially, the Sarkar brothers would prepare 2,500 to 3,000 parathas daily at their home and the vegetable curry was cooked fresh at their shop. Nonetheless, despite rising costs of everything related to food, they have managed to keep the price constant at Re 1, albeit with a slight reduction in the portion size. (Image: Local18)

CNBCTV18
Image count5 / 7

Despite the challenges of sustaining business in today's economy, the shop continues to be a beacon for those seeking an affordable meal. Customers travel from far and wide to indulge in these one-rupee parathas, with the shop often running out of stock by 11 am. (Image: Local18)

CNBCTV18
Image count6 / 7

One satisfied customer, a van driver by profession, attested to the shop's appeal and told Local18 that he frequents the Sarkar brothers' shop for its affordable and filling breakfast. He emphasised how rare such delicious meals are in the area, let alone it’s pricing of just one rupee. (Image: Local18)

CNBCTV18
Image count7 / 7

What remains to be known is whether the brothers make a huge profit from their venture? If you ever visit the place and speak to the Sarkar brothers do question them to find out how they have managed to prepare and serve food this cheap? The brothers told Local18 that their shop has been doing so for 35 years. Since its inception, they have consistently offered parathas for one rupee. (Image: Local18)

Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
arrow down

Most Read

Share Market Live

View All
Top GainersTop Losers
CurrencyCommodities
CurrencyPriceChange%Change