1 / 9In a magnificent celebration of Kolkata's rich cultural heritage, electronic retail chain Croma unveiled the first-of-its-kind Alpona painting on the iconic Howrah Bridge in association with Syama Prasad Mookerjee Port Trust to welcome Maa Durga.
2 / 9Alpona painting, rooted in Bengali culture, is a traditional art form where intricate and symmetrical patterns are hand-drawn on festive occasions, using rice paste or chalk. It embodies cultural celebrations beautifully. (Image: Wikimedia Commons)
3 / 9The Croma Alpona is beautifully crafted on motifs based on electronic gadgets, portraying the importance electronics play in people’s lives. The grand inauguration witnessed an overwhelming response with large crowds gathering to admire the beautiful Croma Alpona that marks the onset of the auspicious Durga Puja festival in the city, bringing together tradition and innovation in a captivating display of artistry.
4 / 9Durga Puja is a five-day festival celebrated on the second of the nine-day Navratri celebration. This year it will begin from October 20 and will be celebrated till October 24, 2023. (Image: Reuters)
5 / 9Crafted by skilled and popular artist Sanjay Paul and his team, including Anwesak Dawn, 80-plus students from the Government Art College were involved in creating the beautiful Alpona, encapsulating the spirit and artistic traditions of Kolkata. It pays homage to the city's diverse cultural tapestry, uniting locals and visitors alike in celebration. It is conceptualised by the Croma team and Futuera Inc. and executed by The Brand Street.
6 / 9Through the magnificent larger-than-life Alpona painting on the Howrah Bridge, Croma connected with its customers on a deeper, more emotional level with a message to upgrade their lifestyle through technology. "We launched our first store in Kolkata in 2019, and, since then, we have scaled up rapidly over the last two years with 14 stores to cater to the growing demand. We are delighted to participate in the festivities and play an integral role in connecting with the sentiments of the locals,” said Shibashish Roy, Chief Operating Officer at Croma.
7 / 9“We are here to complement our discerning customers' electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone,” he added. (Image: Reuters)
8 / 9In addition, Croma will also be visible in Puja pandals at Mudiali Trikone Park, Chorbagan Sarbojonin, Dum Dum Tarun Dal, Ahiritola, Bagbazar Sarbojanin, and Mudiali Shibmandir, providing technology solutions and engaging with the festive spirit of Kolkata. (Image: AP Photo/Anupam Nath, File)
9 / 9To engage with locals and further increase their awareness and range of their offerings Croma is engaging with locals in Mall activations showcasing their Croma Own Label products. They are actively reaching out to Resident Welfare Associations to foster a deeper connection with the community during the festivities with exciting contests and offers. (Image: Reuters)
