1 / 7Dave Limp, senior vice president for Amazon devices & services, talks about Echo Buds, the tech company's new wireless earbuds product during an event in Seattle. (AP Photo/Ted S. Warren)
2 / 7The online shopping giant said Wednesday that it will soon start selling wireless earbuds, finger rings and prescription eyeglasses with its Alexa voice assistant built-in. (AP Photo/Ted S. Warren)
3 / 7It also launched its first celebrity voice for Alexa: actor Samuel L. Jackson. For $4.99, Alexa users can now ask Jackson to sing them happy birthday or tell them the weather. (AP Photo/Ted S. Warren)
4 / 7While Amazon has succeeded in getting people to buy its voice-activated Echo speakers for their living rooms or kitchen counters, it hasn't found that same success outside the home. (AP Photo/Ted S. Warren)
5 / 7Dave Limp, senior vice president for Amazon devices & services, talks about the Echo Loop - a ring enabled with the company's Alexa personal assistant technology. The ring is considered an emerging technology device and will be available for purchase by select customers. (AP Photo/Ted S. Warren)
6 / 7Dave Limp, senior vice president for Amazon devices & services, wears a pair of Echo Frames - eyewear enabled with the company's Alexa personal assistant technology. The glasses are considered an emerging technology device and will be available for purchase by customers who are invited to buy them. (AP Photo/Ted S. Warren)
7 / 7Dave Limp, senior vice president for Amazon devices & services, holds an Echo Glow device, designed to serve as a nightlight in a children's bedroom. (AP Photo/Ted S. Warren)
