1 / 5Anomaly by Priyanka Chopra Jonas | Priyanka's hair care brand Anomaly was launched in August 2022 on the e-commerce company Nykaa. With this brand, she is trying to democratise hair care by making it gender-neutral, conscious, and eco-friendly. In order to make the products accessible, they have been priced between Rs 700 to 1000. (Image: @anomalyhaircair/Instagram)
2 / 582°E by Deepika Padukone | 82°E is a self-care brand launched by Deepika and Jigar Shah. The brand was launched in November with 'Ashwagandha Bounce' moisturiser and 'Patchouli Glow' sunscreen drops as debut products. The brand raised $7.5 million in its seed round. (Image: @82e.official/Instagram)
3 / 5LoveChild by Masaba Gupta | Fashion designer-actor Masaba launched the beauty brand LoveChild in August under the House of Masaba. With the name, Masaba aims to own the "lovechild" tag the media gave her. The brand encompasses skincare, make-up, and wellness. (Image: @lovechildbymasaba/Instagram)
4 / 5SoEzi by Sonakshi Sinha | Sonakshi Sinha launched her press-on nail brand with Srishti Rai in 2022. The press-on nails tap into a largely unexplored market space in India. The artificial nails cover everything from matte to glossy and from square to stiletto-shaped ones. The press-on nails even made an appearance on the ramp at Bombay Times Fashion Week. (Image: @itssoezi/Instagram)
5 / 5D’YAVOL by Aryan Khan | Aryan Khan launched the lifestyle luxury collective under the D’YAVOL label. Announcing the venture, he wrote, “It’s been nearly 5 years since the conception of this lifestyle luxury collective. D’YAVOL is finally here…” (Image: Aryan Khan Instagram)
