Star Health launches UPI QR code payment option for insurance purchases

Star Health’s customised UPI payment intent link improves universal accessibility, enabling customers to complete transactions with ease on any mobile phone. Upon clicking the link, the UPI app launches promptly, and in cases where multiple UPI apps are present, customers are prompted to choose their preferred app. The payment details, including the premium amount, are loaded into the chosen app, and customers can authenticate the payment using their UPI PIN, culminating in a seamless purchase experience, the insurer said.

Kunal Kalawatia, Chief of Products, NPCI, said “Unified Payments Interface (UPI) has gained significant popularity as one of the most preferred modes of payment in the country, owing to its convenience and wide acceptability. The seamless, efficient, and secure payment choices offered through UPI will undoubtedly pave the way for a digitized insurance ecosystem in India. With financial inclusion at the forefront of the nation's economic agenda, the integration of UPI will make the process of policy renewal and purchases more accessible, thereby, further propelling the penetration of the Insurance sector in India.”