homepersonal finance NewsIndusInd Bank launches super app ‘INDIE’ with flexible credit line and numberless debit card
IndusInd Bank launches super app ‘INDIE’ with flexible credit line and numberless debit card
The app offers a rewards program that offers 3% rewards on using the app for partner e-commerce websites along with cash back and vouchers.
IndusInd bank on Wednesday announced the launch of digital services app, ‘INDIE’, as a part of the bank’s digital 2.0 strategy. The app leverages advanced analytics to provide personalised insight and offers features including ultra flexible products that users can personalise as per their needs, the company said in an exchange filing.
Through the app, the customers of the bank can get access to a flexible line of credit, the company said, adding that the returns for an instant fixed deposit (FD), made using the app is up to 7.85%.
The app also offers a rewards program that offers 3% rewards on using the app for partner e-commerce websites along with cash back and vouchers.
The app comes with features like single use disposable virtual debit cards for transactions on lesser-known websites where the customers don’t want to leave their card details, dynamic PIN for ATM/POS transactions against the typical static pin and a ‘Super OTP’ feature that allows users to access one-time passwords even in low network zones, IndusInd Bank explained at a briefing in Mumbai.
Sumant Kathapalia, managing director and chief executive, said that the launch of this super app is a step towards bank’s digital strategy 2.0.
“We don’t want to be tech enabled model. The focus of the bank is to be a BAAS model, that is Bank-as-a-service. Hence, the tech advancements are a part of the strategy drive by revenue and P&L,” he added.
(Edited by : Anshul)
First Published: Oct 4, 2023 3:00 PM IST
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