Online transaction have become day-to-day activity and technological inventions every other day is changing the way common man pay their bills. Most of the investments today are done in no time through net banking, digital wallets, unified payments interface (UPI) and other online apps. One technological innovation that's paving gathering stream is paying equated monthly installments (EMIs) via debit card.
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In India, there are about 83 crore debit card holders against only 5 crore credit card holders. To improve its digital services in online transactions, Bank of Baroda (BoB) has come up with ‘On The Fly Debit Card EMI’ where the customers can swipe their debit card to convert the lump sum purchase transaction into easy installments.
Akhil Handa, head of Fintech at Bank of Baroda, in an exclusive interview said, “With debit card EMI, the customer earns savings balance interest on his balance and is entitled to the cashback in the range of 2 percent to 16 percent. In credit card, the limit is blocked to the extent of purchase, whereas in a debit card you are given a loan to the extent of your purchases without blocking the savings account balance.”
He further added, “We expect about 30 percent to 50 percent of shoppers to opt for (debit card) EMI facility over the medium-term for consumer durable purchases. Smaller towns–Tier II and Tier III–will be the biggest beneficiaries of this product. About 46 percent of EMI financing is accounted for in Tier III cities, which registered a growth of 1,000 percent during last year.”
He explained that online-to-offline convergence will be the future of the retail finance transactions in some years.
He added that use of near-field communication technology that allows a customer to pay through 'Tap and Go' instead of inserting a card will increase in the near future.
Pointing to the example of ‘Amazon Go’, he said, “It’s a new kind of store with no checkout required, use Amazon Go app to enter the store, take the product you want and go. Ultimately, the retail experience may move to a queue-less checkout experience as demonstrated by Amazon Go Store.”
First Published: Dec 26, 2019 2:19 PM IST
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