Axis Bank launches its digital bank proposition ‘open by Axis Bank’

Axis Bank on Thursday, October 5, announced the launch of ‘open by Axis Bank’, its digital bank proposition in its latest advertising campaign. The Open 2023 campaign highlights the top 15 features of the bank’s digital offerings.

The launch seeks to establish 'open by Axis Bank' as the epitome of digital banking, bringing all the features in a user-friendly, modern interface for both existing and new customers, Axis Bank said in a statement.

Commenting on the announcement Sameer Shetty, President & Head - Digital Business and Transformation, Axis Bank, said, “We had laid out our aspiration to build Axis 2.0 as a digital bank within the bank. We have been continuously investing in digital-first products that reimagine customer propositions, both for existing bank customers as well as for new ones. Axis 2.0 is now ‘open by Axis Bank’ and we will continue to deliver personalised, individualised, hassle-free customer experiences under this umbrella."