Want to take Amazon.in to Bharat, says category management head Manish Tiwary

Amazon India is hosting the Great Indian Festival sale 2019 which kicks off from September 29. The sale will showcase new products launches, cashback offers, discount & deals across a wide range of categories. CNBC-TV18's Megha Vishwanath caught up with the vice president of category management Manish Tiwary to know what else is in store for customers this festival season.

“This year we have close to half a million sellers who would be selling on the market place and over the last year, since last Diwali, we have invested a lot in making sure that the customer experience this Diwali is awesome. So what I can assure all your viewers is that they would get the best offers from the sellers, they would get the best customer service, the best installation and the best banking partners to make it affordable for them,” Tiwary said.

Speaking about Festive Yatra, he said, “Every year we look for ways and means to share with our customers and our sellers about this excitement around Diwali. We started on June 5, 2013 and it has been six years of our existence and over the last few years, more and more new customers are coming from smaller towns. So last Diwali, close to 70 percent of new customers came from tier-II, tier-III. More sellers are coming from small towns including villages. We thought it would be a good way to take Amazon.in to Bharat because that is where our customers and our sellers come from.”