ITI hits new highs with SMAASH branded laptops and micro computers in partnership with Intel

ITI, a renowned equipment maker primarily serving the telecom industry, has achieved fresh 52-week highs in the stock market following a significant announcement. The company is set to make its mark in the world of computing with the launch of its own branded laptops and microcomputers, in collaboration with technology giant Intel. This move represents a strategic shift for ITI, as it diversifies into a new product category, adding to its existing portfolio of telecom-related equipment.

The brand behind these innovative devices is ‘SMAASH’, and it signifies ITI's commitment to providing high-quality computing solutions to its customers. While ITI has historically been a contract manufacturer, producing equipment for other companies, the recent surge in demand for laptops, coupled with export restrictions, prompted the company to venture into manufacturing laptops under its own brand.

ITI's journey into the laptop and microcomputer space has been remarkable. The company revealed that it successfully secured numerous tenders, competing against multinational brands like Acer, HP, Dell, and Lenovo. These tenders showcased the company's ability to meet and even surpass the highest international standards in terms of product quality and performance.