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    Exclusive | Pepperfry likely to raise Rs 2,500 crore through IPO, may file DRHP in July 2022

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    Exclusive | Pepperfry likely to raise Rs 2,500 crore through IPO, may file DRHP in July 2022

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    Pepperfry IPO: Pepperfry is likely to file Draft Red Herring Prospectus (DRHP) by July 2022 and the company is looking to raise Rs 2,000-2,500 crore through an initial public offering (IPO), sources told CNBC-TV18. The IPO is likely to be a mix of Offer For Sale (OFS) and fresh issue but the proportion of mix is yet to be decided, they added.

    Online furniture retailer Pepperfry is likely to file its draft red herring prospectus (DRHP) by July 2022 for an initial public offering (IPO) in which the company is looking to raise Rs 2,000-2,500 crore, sources told CNBC-TV18.
    The online marketplace for furniture and home decor has already mandated investment banks for the proposed listing, the first of its kind in the fragmented segment.
    The IPO is likely to be a mix of Offer For Sale (OFS) and fresh issue but the proportion of the mix is yet to be decided, sourced added.
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    According to the people in the know, the issue is expected to give a partial exit to certain investors and raise capital for growth.
    Firms like Norwest Ventures, Broadstreet Investments, General Electric Pension Trust, Goldman Sachs, State Street Global Advisors and Bertelsmann are investors in Pepperfry.
    Valuation of the IPO is likely to be at Rs 8,000-10,000 crore, the sources added.
    Here's a look at the omnichannel retailer's financials:
    FY21 FY20 
    Total Income (in Rs crore)221245
    Marketing Expenses (in Rs crore)106112
    Total Expenses (in Rs crore)327413
    Net Loss (in Rs crore)105167
    The company raised $40 million in an expansion round headed by Pidilite Industries, the developer of the popular adhesive brand Fevicol, in February 2020.
    About the company
    Founded by Ambareesh Murty and Ashish Shah in January 2012, Pepperfry sells a wide range of products on its website. It also has an offline presence via a franchise model.
    It has more than 1.2 lakh products and more than 60 lakh registered users across more than 500 cities, according to the website.
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