Food delivery giant Zomato has introduced kurtas as a new uniform option, besides the traditional T-shirts, for its women workforce. The company unveiled the new outfit option for female delivery partners on the occasion of International Women's Day on Friday, March 8. Aimed at offering greater freedom and comfort to female employees, the initiative is a significant step towards enhancing their work experience, according to reports.
Many of Zomato's female delivery partners have found it difficult to navigate the busy Indian roads while donning Western-style T-shirts. Some delivery partners felt uncomfortable with their regular outfits and wore them over traditional sarees or suits, leading to discomfort throughout their workday, Moneycontrol reported.
Prioritising the comfort and practicality of its female delivery partners, Zomato has redesigning the delivery fleet attire to solve the challenges faced by them.
“Starting today, Zomato women delivery partners can choose to wear a kurta,” read a post on Zomato's official handle on Instagram.
Zomato's all-new red-coloured kurtas are designed with deep pockets on both sides and also feature intricate embroidery, ensuring both style and functionality for its female delivery partners.
With the introduction of the new outfit, the female delivery agents of the company will now have the option to choose between a T-shirt and a kurta depending on their comfort and style.
In the comment section, netizens have praised the food delivery giant for this initiative.
“Zomato, you nailed the marketing game. you touch hearts like no one else,” one user wrote. Another one added, "Even @zomato knows that nothing celebrates a woman better than a Kurta!"
A third one added, “Dekho zomato, aapne pocket de di, mujhe fan bana liya. Abhi main apke app se hi order karungi.”
Meanwhile, Zomato has collaborated with Blinkit partners Mamaearth, Aqualogica, L'Oréal Paris, and Pee Safe to curate Women's Day self-care packages, a company press release said.
These packages feature beauty, skincare and female hygiene products. With this initiative, the company aims to support the overall well-being of its female delivery partners.
(Edited by : Sudarsanan Mani)
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