Adidas launches Switch FWD, its latest running shoes aimed at beginners

The Adidas Switch FWD. (Image: Adidas)

Mili Seiffert, Global Product Manager at Adidas Running, said, "Our pursuit of innovation consistently drives us to reimagine our design methodologies, translating into tangible benefits for our community – whether they're elite athletes or everyday runners. The concept of translating weight into forward motion might sound simple, but its realisation demanded meticulous refinement and extensive athlete collaboration."

Incorporating a lightweight Continental rubber outsole, Switch FWD afford runners improved traction under diverse weather conditions, enhancing their stability and control, Adidas said. Complementing this foundation is the shoes' lightweight engineered mesh upper, adorned with strategically positioned windows across the forefoot and midfoot regions, promoting superior breathability and comfort, it added.

The shoes are available in two colour options — a primary white and silver, violet detailing for women, and a primary white and blue palette with lemon accents for men.

The shoes are priced at Rs 13,999 and available for purchase through the Adidas app and the official online store, as well as in select physical stores.