homeindia NewsValentine’s Day: From Blinkit to Swiggy, brands get witty with love on social media

Valentine’s Day: From Blinkit to Swiggy, brands get witty with love on social media

On the occasion of Valentine's Day, various brands took the opportunity to share love and connect with their customers, through funny content and engaging banter.

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By CNBCTV18.com Feb 14, 2024 10:15:38 PM IST (Updated)

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Valentine’s Day: From Blinkit to Swiggy, brands get witty with love on social media
Valentine’s Day is dedicated to celebrating love and companionship with your special someone. To commemorate the day of love, various brands embraced social media to celebrate the day. Whether through funny content or engaging banter. brands took the opportunity to share love and connect with their customers.

Blinkit
Blinkit CEO Albinder Dhindsa in a humorous post, shared a screenshot from a purported chat between a customer named Manoj and Blinkit support. The conversation revealed the user's unconventional request for the delivery executive to include him in the delivery, as his girlfriend's parents wouldn’t allow her to step out on Valentine's Day. Blinkit amusingly declined the request, responding with a straightforward "sorry, we can't" in a post on the microblogging site X.
In another witty response to a Blinkit user who posted two videos showing the 'singles mode' and 'couples' mode on the delivery app, Dhindsa said, "Fun fact – the person who came up with the idea for Single mode is actually not single."
Zomato
In a playful post on X, food delivery platform Zomato extended wishes to a man in Delhi who had sent cakes to 16 different addresses.
Swiggy
When a Swiggy user, feeling disheartened, posted a screenshot of Swiggy's Valentine's Day notification with the caption "I don't even have a Valentine, why do you keep sending these to me," Swiggy responded with warmth, saying, "We'll be your Valentine if you want."
Reliance Jio
Reliance Jio picked a playful battle with Airtel on social media asking the customers of the rival telco not to ignore "red" flags in their relationship, dishing out the flirtatious 'call me' pick up line.
In reply, Airtel shared its campaign "Sab Kuch Try Karo, Fir Sahi Chuno".
Airtel customers took the opportunity and posted their complaints like the network issue they are facing, PTI reported. Reliance Jio replied to most of the customers who posted complaints against Airtel. "What better day than Valentine's to find your true love?" Jio tweeted when a customer posted that he wants to port out of Airtel to Jio.
Social media users claiming to be Jio customers also posted about the network issues they experienced. "Dear @reliancejio ... your network is so slow ...I can't even send a message in WhatsApp... forget about using social media apps...I am thinking of switching to @airtelindia ...Even after raising complaints there is no improvement...very bad service in Kendrapada, Odisha," a person posted on X and got a reply from Airtel to join its network.

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