Rising Bharat Summit 2024: Prasoon Joshi and Amitabh Kant discuss brand 'Bharat'

"We cleaned up the lakes, the backwaters, we really transformed India. We also use that opportunity to spread local culture, one district one product, we involved the people of those particular districts, of those particular schools, colleges," Kant said.

There have been various debates around the India-Bharat nomenclature. Reflecting on that, lyricist and marketer Prasoon Joshi said, “It’s less about nomenclature and more about what you feel. What is the ethos you feel? What does it evoke? It’s not just semantics, there’s science to it. When you pronounce Bharat, a different imagery is evoked and that is very personal and important for me. I would never give up Bharat as a name for any cost. It is deep-down, engrained into what we believe the country is.”

When asked about a slogan he would give for the branding of the country, Joshi, who is the Chairman of McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India, said "Gunj Raha Hai Bharat".