homevideos Newsindia NewsGround report from Dariba Kalan: The oldest jewellery market in India upgrades

Ground report from Dariba Kalan: The oldest jewellery market in India upgrades

COVID-19 has hit all sectors of the economy and the jewellery business is no exception. From adapting to digital channels for sales to at-home try-on service, Indian jewellers are trying to revive as much sales as possible.

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By Anu Sharma  Oct 22, 2020 1:22:45 PM IST (Published)

Listen to the Article(6 Minutes)
COVID-19 has hit all sectors of the economy and the jewellery business is no exception. From adapting to digital channels for sales to at-home try-on service, Indian jewellers are trying to revive as much sales as possible.

But have things changed for the better with the onset of festival and wedding season. CNBC-TV18’s Anu Sharma takes stock of all the action on the ground.
To know more, watch the video.

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