Dairy Sector: Branded packed food products have picked up in 2020, says Amul’s R S Sodhi

The COVID-19 outbreak early this year wrecked almost every industry worldwide. India's dairy industry is no exception. Its business operations were hit hard as the industry had to navigate the negative effects of the pandemic on logistics, an abrupt change in demand consequently impacting the supply.

R S Sodhi, Managing Director of the Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF, which owns the brand Amul) spoke to CNBC-TV18 and said that the overall impact is positive and consumer trends have moved to availability, trustworthy, and affordability branding products.

While speaking about the impact on the dairy industry R S Sodhi said, “In case of dairy consumer was shifting from unpacked, unbranded to packed and branded products at the rate of 10-12 products. During this pandemic and lockdown, this shift has multiplied by 2-3 times. So availability, trustworthy branding and affordability have shifted consumers from unbranded to branded products.”