As India gears up for the festive season and a surge in consumer demand, BetterPlace's Festive Season Insights predict the creation of over 2.5 million frontline jobs, marking a 72% increase compared to last year's festivities in FY23.
Pravin Agarwala, the Co-founder and Group CEO of BetterPlace, highlighted the shifting dynamics of India's workforce, stating, "The problem of the Indian workforce is not that of a demand-supply gap anymore, but that of a skill-demand gap. The demand for frontline workers continues to rise, primarily driven by the need for semi-skilled labor. However, the supply of workers is struggling to keep up with this demand, and this gap becomes even more apparent during the festive season."
Key insights from the report include:
More than 2.5 million jobs are projected to be created during the festive months of October, November, and December 2023, marking a 72% increase compared to the previous year. While there was a dip in job vacancies during the FY23 festive season, this year's surge in demand, driven by larger-scale sales events, is set to boost job creation.
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