In an interesting development, two Indian pharma companies are shelling out around Rs 700 crore or over $90 million collectively to buy a cardiac brand each from global pharma company Novartis AG for the Indian market.
Dr Reddy’s Laboratories (DRL) is paying Novartis AG $61 million or over Rs 450 crore for a cardiac brand Cidmus while JB Chemicals is shelling out a little over $30 million or Rs 246 crore for another cardiac brand Azmarda.
Both brands are oral prescription medications used to treat heart failure.
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The reason both companies are buying these brands is to tap into the fast-growing non-communicable disease market in India and within that the even faster-growing cardiac segment. Cardiovascular disease is a non-communicable disease or NCD, which basically means that the disease cannot be transmitted from one person to another.
Watch the accompanying video of CNBC-TV18’s Ekta Batra for more details.
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