Max Life Insurance Company on Tuesday made its foray into the health and wellness category with the launch of a flagship offering, -Secure Earnings & Wellness Advantage Plan (SEWA). It is the first of its kind offering in the industry that integrates health, protection, savings and holistic wellness benefits to cater to the evolving needs of the modern consumer, the company said.
"It offers a comprehensive plan that covers hospitalisation, ICU, surgeries, critical illness, disability besides life cover. With the aim to drive insurance adoption amongst women and transgender customers for financial inclusion, it provides a discount of 5 percent in the first year premium to these customer segments," it said.
Additionally, the offering provides customers with access to Max Fit wellness digital app, which incentivises them for a leading a disciplined and healthier lifestyle, by providing enhanced maturity benefits. Customers can unlock a 5 percent discount on the first year premium by registering on the app. They can record their healthy habits on the app and earn wellness boosters. These accrued wellness boosters will be paid along with the maturity benefit
As per Max Life’s latest research on retirement (India Retirement Index Study), 59 percent of Indians prioritize health while planning for retirement, reflecting a growing consciousness about holistic well-being. Keeping in mind the evolving preferences of the consumer, SEWA aims to provide a unique blend of financial security and health benefits.
Prashant Tripathy, Managing Director & CEO, Max Life said, “SEWA is a unique product that combines the benefit of health, security and financial stability."
(Edited by : Anshul)
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