ICICI Prudential Life, Ujjivan Small Finance Bank partner for distribution of insurance products

ICICI Prudential Life Insurance and Ujjivan Small Finance Bank (Ujjivan SFB) have entered into a bancassurance partnership for the distribution of life insurance products.

Under the partnership, Ujjivan SFB, will offer the entire suite of ICICI Prudential Life’s long-term savings and retirement products to its customers through its network of 700+ branches across 26 states and Union Territories, the companies said in a joint statement.

"The protection products can act as income replacement in case of loss of the primary breadwinner. Long-term savings products will aid customers in building a savings pool or creating a supplementary source of income and achieving financial goals. Retirement planning products will ensure customers receive guaranteed life-long income to lead financially independent retired lives," they said.