Snapdeal's Kunal Bahl on the evolution of e-commerce and building a business during COVID-19

India's $200 billion e-commerce market is at the cusp of a revolution driven by internet and smartphone penetration. Before the coronavirus pandemic hit the country, bulk of the business on online platfroms came from the tech savvy 100 million customers in the top ten cities, but the COVID-19 crisis has altered the landscape.

The e-commerce market is now focused on owning a share of the wallet of the next 400 million customers who are driving growth in the tier 2 and tier 3 cities.

While the digital transformation is helping the customer feel safe at home, it has also brought down cost of customer acquisition for online retailers as they struggle to keep the cash burn low to manage the crisis.