Actor Ranveer Singh has joined hands with American adult actor Johnny Sins for a wellness brand to spread awareness about erectile dysfunction. Ranveer, the brand ambassador of Bold Care, shared a video on Instagram and wrote, “It’s bold to care @bold.care”.
The advertisement parodies a typical Indian saas-bahu drama, featuring Ranveer as Sins' brother.
The ad film starts with Ranveer stopping his sister-in-law from leaving the house as Sins stands next to him. The woman complains to Ranveer about his brother, who struggles with erectile dysfunction and uses a few sexual innuendos to highlight his condition.
While she threatens to leave the house, another lady slaps her and she falls from the first floor. However, Ranveer's character soon hands Sins a Bold Care pill and he rescues his wife.
Written by Tanmay Bhat, Devaiah Bopanna, and their team, the advertisement has been helmed by Ayappa KM.
Soon after the video was shared by Ranveer on his Instagram handle, several lauded the effort.
“Too good,” actor Neil Nitin Mukesh wrote along with laughing emojis.
Actor Arjun Kapoor wrote, "Baba you are bold and beautiful for doing this…."
“Johnny Sins in an Indian TV soap with Ranveer playing his brother was the last thing on my list,” YouTuber Ashish Chanchlani said.
Speaking about the ad, which was released as part of the #TakeBoldCareOfHer campaign, Ranveer said in a statement, “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”
Rajat Jadhav, Co-Founder of Bold Care, shared that with this campaign, the brand wished to address the stigma around men’s sexual health in India. “Our aim has always been to be the category creators in this space and initiate open conversations around sexual health. We’re here to help men overcome their sexual health issues by providing science-backed solutions,” Jadhav added.
(Edited by : Sudarsanan Mani)
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