Entrepreneur Nikhil Kamath — along with notable creators like Tanmay Bhat, Ranveer Allahbadia, Prajakta Koli, and Nuseir Yassin — has introduced the WTF Fund For Creators. This initiative aims to shake up India's content creation scene and give a leg-up to emerging talents.
Kamath shared his thoughts on the fund, acknowledging the significant growth in the creator economy, expressing a positive outlook on its future. "The WTF Fund is about closing the gap by offering a platform, tools, and mentorship to empower creators in shaping narratives that truly resonate," he noted.
The WTF Fund signals a shift in India's creative landscape, focusing on discovering and nurturing promising talent.
Aspiring creators are invited to submit a one-minute video showcasing their perspective on any aspect of India, from city life to culture and food. Participants can tag @nikhilkamathcio and @wtf_is_podcast on the social media platform X (formerly Twitter) and use the hashtag #WTFforCreators for a chance to win a creator kit, including a mobile phone, tripod, lighting equipment, and essential tools for a jumpstart in the creator space. Fifty winners will be selected.
For those who want to enter the content creation realm but lack the means to produce a video, an alternative option exists. They can submit a 300-word email to wtfis@nksqr.com, outlining their aspirations to step into the creator world. The top 25 entries will gain access to exclusive @nasdaily classes, provided by Israeli-Palestinian vlogger Nuseir Yassin, offering valuable learning opportunities.
Participants are encouraged to tag the panellists (Nuseir Yassin, Tanmay Bhat, Prajakta Koli, and Ranveer Allahbadia) from Episode #13 on Instagram for increased engagement. The deadline for submissions is 8 pm, January 15, 2024.
Hosted by Nikhil Kamath, the WTF Podcast features casual yet intellectually stimulating conversations between friends and industry experts. Covering diverse topics such as technology, social media, renewable energy, electric vehicles, philosophy, gaming, and psychology, the podcast has gained recognition as one of Spotify's top global video podcasts and has been praised as the best podcast by Amazon Music.
