Channel 4 has secured the telecast rights of England’s high-profile Test series against India, beginning with the first match on Friday, after striking a deal with Star Sports. This will be the first time Test cricket returns to terrestrial television in the UK since the 2005 Ashes.
”Channel 4 will show exclusive free to air live television coverage of England’s Test series against India,” the channel said in a statement. ”This will be the first time live Test cricket has been on free to air television since Channel 4 showed England’s momentous Ashes win in 2005.” It said ball-by-ball coverage of all four Tests will be shown live on Channel 4 and All 4. ”And for viewers who can’t manage the early 4 am start, highlights will be available on All 4.” Channel 4’s Head of Sport Pete Andrews and Penny Mills, Head of Sports Rights, led the broadcaster’s negotiations to secure the deal.
”We’re delighted to be showing live Test cricket on Channel 4 again and given the recent performances of both sides this series is set to be a cracker. We’re thrilled to have struck this deal with Star Sports,” said Andrews. Channel 4’s Chief Content Officer Ian Katz said it’s fantastic news for all cricket fans in the UK.
”It’s been a long 16-year wait for the return of live Test cricket to free to air television but it couldn’t have come at a better time. What better antidote to the lockdown blues than an England Test series in sunny India.”
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
Lok Sabha Election 2024: What rural Delhi wants
May 16, 2024 10:10 PM
Over 50 onion farmers detained in Nashik ahead of PM Modi's visit
May 16, 2024 11:14 AM
Why Google CEO is cautiously optimistic about the election year
May 16, 2024 9:51 AM
Mark Mobius reveals how markets will react if NDA wins 400+ Lok Sabha seats
May 15, 2024 8:09 PM