After Microsoft, now Sony is planning to monetise games: Report

Just a week after it was reported that Microsoft might be putting advertisements in Xbox games, a new report has claimed that Sony is also mulling the idea of monetising games on its PlayStation consoles. The Insider report said that the Japan-based tech giant would introduce advertisements to free-to-play PlayStation games.

The intent behind the move is to help game developers generate ad revenue and encourage them to continue building free-to-play games. Advertisements are likely to be made a part of the game universe by the end of the year. According to the report, these ads would appear at "inconspicuous" places within the game. For instance, a billboard in the game universe may actually be promoting a brand.