Britannia, India's leading food products company, is looking for a 'Croissant' pronunciation expert, offering a lucrative internship opportunity. For this unique one-day internship, the brand is offering ₹3 lakh to the winner, whose only job will be to walk around the company's office and correct the employees who pronounce 'croissant' incorrectly.
Does it seem like simple money? As long as you can pronounce 'croissant' right, it is.
Widely popular in Indian restaurant chains, bakeries and eateries, Croissant is a French pastry made from puff pastry in a crescent shape. However, a lot of people in the country often pronounce 'croissant' incorrectly. Hence, Britannia Treat Croissant has come up with this one-day special internship initiative where the lucky winner will be given ₹3 lakh.
Who can apply?
Anyone who is above the age of 18 years is eligible to apply for the 'Croissant' pronunciation expert internship programme.
How to apply?
Those interested should apply for the one-day internship by registering on Britannia’s Whatsapp channel. The link for online registration is available on the Instagram channel of Britannia Croissant.
Once a candidate answers a few basic questions on WhatsApp, he/she will be directed to Instagram to complete two steps -- follow the Britannia Croissant's handle and write in the comment section as to why they deserve to be chosen for the internship.
Stipend and duration
The one person selected for the internship will be given ₹3 lakh. The duration of the internship is only a day.
Last date to apply?
The application process was started on March 4, and the last date to apply for it is Sunday, March 10.
The special internship programme has been conceptualised by Youngun, a meme marketing agency, according to Afaqs.
“In India, the perception of croissants tends to be as a luxurious snack, and with this campaign, we wanted to shift the conversation around the snack to be more inclusive and consumed by the general audience, not just the elite class,” Aman Hussain, founding member and creative head, Youngun said.
(Edited by : Sudarsanan Mani)
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
Lok Sabha polls: EC disposes off 90% complaints related to MCC violations
May 14, 2024 4:45 PM
Jharkhand Lok Sabha elections 2024: All about INDIA bloc candidates
May 14, 2024 2:52 PM
SAD's Harsimrat Kaur declares assets worth ₹135 crore
May 14, 2024 1:18 PM
PM Modi files nomination for 3rd term from Varanasi Lok Sabha seat
May 14, 2024 10:15 AM