homeeducation News'Marketing Stunt': Zomato stirs controversy after withdrawing ₹1.6 crore job offer to IIT Delhi students

'Marketing Stunt': Zomato stirs controversy after withdrawing ₹1.6 crore job offer to IIT Delhi students

Some questioned the authenticity of the job offer, wondering if Zomato had genuinely extended such a lucrative offer, while others speculated that it might be a clever marketing ploy by the food delivery giant.

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By CNBCTV18.com Nov 29, 2023 12:38:50 PM IST (Published)

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'Marketing Stunt': Zomato stirs controversy after withdrawing ₹1.6 crore job offer to IIT Delhi students
Zomato has stirred a debate online for reportedly withdrawing a lucrative job offer to the students at the IIT Delhi campus ahead of the beginning of placement season. The food delivery giant recently made headlines for offering a hefty ₹1.6 crore salary for the position of algorithm engineer to the students at the IIT Delhi campus during the current placement season, which is going to begin next month.

However, the excitement turned to bewilderment as the offer was abruptly withdrawn.
A research intern at IIT Delhi, Hrithik Talwar, took to social media to allege that Zomato came to the campus to create hype after a lucrative job offer and later withdrew it. Talwar shared a screenshot of a notice that asked the students to withdraw their applications who had applied for the position of Algorithms Engineers at Zomato.
The notification, shared on various social media platforms, quickly gained traction as students and many users expressed a mix of disbelief and intrigue. Some questioned the authenticity of the job offer, wondering if Zomato had genuinely extended such a lucrative opportunity, while others speculated that it might be a clever marketing ploy by the food delivery giant.
The twist in the tale came when the same social media post was updated with a photo of a subsequent notification. The update revealed that Zomato had swiftly retracted its initial job offer, citing company constraints as the reason. The notification urged students to withdraw their applications, leaving the campus community in a state of confusion.
The abrupt turn of events prompted a flurry of reactions online, with many users calling it a marketing stunt by Zomato. Some expressed sympathy for the affected students, while others criticised the company for creating a wave of excitement only to dash hopes.
A user wrote, “Wasn't it supposed to be 16L and it got mistyped as 1.6 cr bruh.”
Another user inquired, “Saw this news plastered all over the place, so what’s the final verdict? Companies hiring at 1.6Cr?”
A third user said, “If it was actually a marketing hack, low move even by Zomatos desperate standards. I actually defended that CTC in front of my colleagues. I know this is being thrown on my face tomorrow at work.”
“If Zomato did this as a marketing stunt, they should be ashamed of themselves,” said another user.
Despite all the debate on social media, Zomato has yet to comment or release a statement on the controversial withdrawal of the job offer.

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