Why Jeff Bezos doesn't mind hiring people who are 'a little bit annoying'

Encouraging new ideas, and even dissent, is important to running an innovative workplace, according to researchers, including Francesca Gino, author of "Rebel Talent: Why it Pays to Break the Rules at Work and in Life."

"As humans, we often focus on just one perspective, and generally it's our own," Gino says. "Whether it's in conversations or in meetings, we often seek out the opinions of people who have something similar to offer. What rebels do is fight that instinct. They find ways to steer some conflict or encourage disagreement."

Of course, hiring non-conformists comes with some caveats, even for Bezos. This type of employee should be a "spice" within the organisation, he explains. "I wouldn't recommend having 90 percent mavericks," he says.

Additionally, this person must offer traits that still help the team, he says. "You also have to be organized," Bezos warns. "You can't just be a crazy person."