The Significance of the Mission Paani Waterthon

Mission Paani, an initiative by Network18 and Harpic India, has been a pathbreaking effort in mobilizing a mass movement to promote water conservation and hygiene. The initiative was able to collate disparate and isolated efforts into a cause that every Indian could join and contribute to. Thousands have been drafted into the movement, through the administering of a Jal Pratigya, which obliges them to live a life of judicious water use and hygiene. Now, with the Mission Paani Waterthon happening LIVE today, we are about to witness a landmark occasion that will embed the values of better water conservation and hygiene in our national conscience.

A grand showcase of a social cause, that seeks to inspire a nation into action, depends much on the illustrative examples of volunteers and heroes who have made a difference. That’s why Mission Paani Waterthon is set to feature notable individual efforts to conserve water and promote hygiene, whether it’s Lt. Col. SG Dalvi, who has spearheaded a new movement to conserve rainwater, or Amla Ruia, who works to combat water shortage across India. Also in attendance would be remarkable young activists, like Licipriya Kanjugam, one of the youngest climate activists in the world, and Naina Lal Kidwai, a banking veteran who now works to alleviate India’s water crisis.

While viewers will be wholly inspired by profiles of water warriors and their efforts to conserve water and hygiene, they will also be entertained by the great performances lined up for the event. Viewers will be treated to a masterclass in classical dance, with performances by renowned danseuse, Mallika Sarabhai, Esha Deol and many more. Also taking the stage during the event will be Swarathma and Indian Ocean, popular Indian folk rock bands, whose soulful melodies will resonate with the profundity of the cause of water and hygiene, and Shaan, one of Indie pop’s original superstars. These featured performances will be accompanied by other major highlights, including a special appearance by the campaign ambassador for Mission Paani, Akshay Kumar.