homevideos Newseconomy NewsRole of strategy and strategic planning in an agency set up has evolved over the past few years, says Ogilvy

Role of strategy and strategic planning in an agency set up has evolved over the past few years, says Ogilvy

Ben Richards, Worldwide Chief Strategy Officer, Ogilvy said the role of strategy and strategic planning in an agency set up has evolved over the past few years, digital and social are great contributors for this shift.

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By Shibani Gharat  Aug 25, 2018 3:40:26 PM IST (Published)

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Ben Richards, Worldwide Chief Strategy Officer, Ogilvy said the role of strategy and strategic planning in an agency set up has evolved over the past few years, digital and social are great contributors for this shift.

So what are these big changes, Storyboard finds out as it catches up with Ben Richards, Worldwide Chief Strategy Officer, Ogilvy along with Prem Narayan, Chief Strategy Officer, Ogilvy India.
Also, on this week's Noticeboard, Storyboard has the new campaign by Yes Bank.

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