homevideoseconomyMedia Dialogues: Here's how COVID 19 crisis has impacted newspaper business in India
Media Dialogues: Here's how COVID-19 crisis has impacted newspaper business in India
Anuradha Sengupta spoke to Shobhana Bhartia, chairperson & editorial director at HT Media, to understand how they are navigating this crisis and why the monetisation of digital consumption hasn't provided the answers.
Nearly two months of the nationwide lockdown to combat COVID-19 has impacted all businesses and industry sectors. News content, which falls in essential service category, has seen a surge in consumption but newspaper revenues have fallen dramatically.
Circulation has been disrupted in many places, definitely in the prime markets such as Mumbai and Delhi and advertising has almost disappeared.
Despite small steps towards normalcy, including the resumption of some train services, it will take a while before newspapers' businesses are back to normal.
Anuradha Sengupta spoke to Shobhana Bhartia, chairperson & editorial director at HT Media, to understand how they are navigating this crisis and why the monetisation of digital consumption hasn't provided the answers.
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