How corporates, ecommerce companies are raising funds for flood-hit Kerala

Hyundai India and TVS Motor Company donated Rs 1 crore each to Kerala Chief Minister’s Distress Relief Fund (CMDRF).

The social arm of TVS, Srinivasan Services Trust’s (SST) chief executive officer, Swaran Singh said, "TVS Motor believes in supporting the communities around us especially in difficult times. Our contribution is a step towards this. Our prayers are with the people of Kerala and we sincerely hope that the situation will improve."

Apart from TVS and Hyundai India, Mercedes Benz-India also helped with Rs 30 lakh donation towards the relief fund.

Media organisations like Star India helped with a donation of Rs 2 crore to the relief fund along with supplies of essential amenities in collaboration with a non-profit organisation (NGO), Goonj.

Sun TV Network made a donation of Rs 1 crore, whereas Kerala-based, Asianet said that its employees have pledged Rs 25 lakh towards the relief fund.

Corporate India as well as ecommerce websites also came forward with their own initiatives to contribute for the flood victims via their mobile apps and websites.

Amazon India, Flipkart, Big Basket and Paytm, in association with various NGOs and Kerala government, have created special packages on their platform, to help with the relief work.

Amazon and Flipkart have used their logistical resources to help provide relief kits , which includes essential food items, first aid and drinking water among other things.

Meanwhile, egrocery website, Big Basket, said that company's warehouses in southern India are stocked up with mineral water, rice, pulses and first aid kits, which will be sent through delivery services or by the help of NGOs. Big Basket also mentioned that it would be adding an extra 20 percent for every donation made through its network.

Online payment company, Paytm, has started a donation drive through its app, where people can directly donate to the Chief Minister’s Fund. The company added that it will also contribute an equivalent amount to the fund for every contribution made by an individual.

Online food delivering service, Zomato, has opened its door for the Kerala flood victims. An individual can contribute by ordering a meal for 6 to 10 people in Kochi, Kerala, through its app.