Time spent on watching television and with the smartphone has increased amid the coronavirus crisis as people spend more time indoors, according to data released by Broadcast Audience Research Council on Friday.
For the week between March 14 to March 20, there was a 6 percent increase in the reach of the television, while the average time per user went up by 2 per cent, the Broadcast Audience Research Council (BARC) India said in a statement.
India was put in lockdown on March 25, but a lot of states like Maharashtra had gone into the lockdown mode days ahead as well.
It said Prime Minister Narendra Modi's address on the complete lockdown itself was watched by 197 million Indians on their TV sets.
There is a higher propensity to watch TV between 8 am to 5 pm, or the non-prime time hours, as more number of people are home.
First Published: Mar 27, 2020 10:56 PM IST
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
BJP is planning to ban RSS, says Shiv Sena (UBT) chief Uddhav Thackeray
May 18, 2024 8:01 PM
Punjab Lok Sabha elections: Complete list of Congress candidates
May 18, 2024 4:08 PM
Punjab Lok Sabha elections: Check full list of AAP candidates and constituencies
May 18, 2024 12:59 PM
PM Modi, Rahul Gandhi election rallies in Delhi today: Here are the routes to avoid
May 18, 2024 11:28 AM