Traders' body launches 'Vyapar Aapke Dwar' campaign to boost social media skills for businesses across India

Describing social commerce as the next destination of retail trade in India, CAIT has pegged the current yearly turnover of social commerce at $8 billion in India, estimating it to reach $85 billion by 2030.

CAIT's estimates state that India currently has a user base of over 450 million on social media, including 75 crore users on WhatsApp, 37 crore users on Facebook & 33 crore users on Instagram.

The organisation claims that social commerce will emerge as a much larger digital trade medium than e-commerce. CAIT asserts that social commerce is a preferred trade medium due to simplified shopping, scalable trust-building, smart curation, tools for sellers, and the availability of new consumer segments.

CAIT's estimates indicate that 77% of consumers choose shopping enterprises that provide a great social media experience, and 80% of social media marketers think that customers will purchase goods more often directly from social apps than from the platforms of brands or third-party e-commerce portals.

The traders' body suggests that the sale and purchase of goods & services via social media platforms are major drivers of social commerce due to its wider reach and strong user base.