TN govt launches 'Titans of Tamil Nadu' mini-series featuring homegrown industrialists

"My father insisted that we work every summer—so I had to learn under a mechanic how to repair a vehicle," says Srinivasan in the video. "There was exactness, the highest level of quality, attention to detail, and attention to the customer."

He adds, "I had a fundamental understanding of total quality management, and that gave me a head start over most others in building TVS Motor Company."

The campaign, according to the Tamil Nadu government, marks the start of a long-term plan to promote the state's industrial achievements.

"Tamil Nadu has always been a hub of enterprise and innovation," said industries minister, TRB Rajaa. "The campaign is not just a celebration of our industrial heritage but a testament to the relentless spirit of our entrepreneurs."

In a recent chat with CNBC-TV18, Rajaa hinted at record investment proposals scheduled to be announced at the upcoming summit. "It (investment proposal tally) will be much more than any other Global Investors' Meet before—any other Global Investors' Meet that has happened in Tamil Nadu before," said Rajaa adding that the tally would exceed investments netted by the state since 2021.

CII Tamil Nadu chairman Shankar Vanavarayar said the campaign was an example of Tamil Nadu's government-industry synergy.

"By narrating inspiring stories of homegrown Titans, we aim to showcase the fertile ground Tamil Nadu offers to businesses," he added.

"It's not by accident that we have Leyland, Daimler, BMW, Hyundai, TVS, TAFE, Ola, Ather and everybody here," says Srinivasan in his mini-episode of 'Titans of Tamil Nadu'. "There is something in this environment that clearly attracts people and that is the continuity of policies."

The Tamil Nadu Global Investors' Meet is scheduled for January 7 and 8 and will be held at the Chennai Trade Centre.