This alcoholic drink is a big growth driver for Bacardi
Everyone is trying to reclaim their normal lives – going out, meeting people, trying to put the pandemic behind and desperately hoping that they have seen the back of it. For alcohol brands that have relied on experience and lifestyle marketing this is good news. To discuss about the consumption trend in Indian market, CNBC-TV18 spoke to Sanjit Singh Randhawa, MD at Bacardi India.
Everyone is trying to reclaim their normal lives – going out, meeting people, trying to put the pandemic behind and desperately hoping that they have seen the back of it. For alcohol brands that have relied on experience and lifestyle marketing this is good news.
One of the biggest events on the youth calendar is the Bacardi NH7 Weekender, which was held live on ground in Pune and now has moved on subsequently to other cities after a gap of two years.
Bacardi also expects business in India to grow 5 fold by 2030.
To discuss about the consumption trend in Indian market, CNBC-TV18 spoke to Sanjit Singh Randhawa, MD at Bacardi India.
Watch video for more
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
Andhra Pradesh Lok Sabha elections: A look at YSRCP candidates
Apr 25, 2024 6:54 PM
Lok Sabha elections 2024: Banks and schools to remain closed in these cities for phase 2 voting
Apr 25, 2024 5:33 PM
Andhra Pradesh Lok Sabha elections: Seats, schedule, NDA candidates and more
Apr 25, 2024 5:16 PM