'Made in India' branding on steel products will promote brand India at global level: Scindia

Minister of State for Steel Faggan Singh Kulaste, along with heads of various steel PSUs, attended the meeting here. During the meeting, he highlighted "the significance of branding in promoting the Indian steel industry and realising the PM Narendra Modi's 'Make in India' vision." He also emphasised on the efforts to build India as a manufacturing centre of the world, which requires a unified and distinctive identity for Indian steel that reflects its quality, innovation, and sustainability practices.

"It is the first ever initiative by any ministry to introduce labelling and branding of the sector's products. The Ministry of Steel is the first ministry to come up with such a branding exercise, where a single brand identity for Indian-made steel will represent India's strong manufacturing potential," Scindia said. 'Made in India' branding has been rolled out for select products of all major ISPs.

ISPs-QCI (Quality Council of India) portal Application Programming Interface (API) integration has also been completed for label and QR code authentication, he said. The rollout will be extended to include more products, as well as those by the SSIs in the next phase, the minister said.

"All ISPs, and 65 per cent of India's steel products have been on-boarded with common labels finalised for all the product categories. Size and space for the Made in India logo has been allocated for each label," the ministry said. Made in India text will be used till the logo is finalised by DPIIT, it said.