Sales of on-the-go foods, snacks pick up pace; here’s why

The consumption of on-the-go foods and snacks continues to rise as the FMCG sector sustains its recovery towards pre-pandemic levels, reported the Mint. While several sectors remain at below pre-pandemic levels, the resumption in travel and leisure has resulted in the rapid pick-up in demand of on-the-go food categories. The category includes beverages, milkshakes, smaller packets of chips and confectionery.

These products saw a massive dip in consumption levels after the country went into lockdown due to the two waves of the COVID-19 pandemic. Though some consumption of such products moved inside homes, the traditional linkage of consumption of such products with out-of-house movement meant that demand was much lower during lockdown and movement restriction periods.

A lot of these goods often rely on sales in high mobility areas like train stations, colleges, schools, transit areas and so on. While vaccination levels are continuing to rise, many restrictions are also being lifted. With individuals returning to malls, shopping complexes and resumption of travelling, a full recovery is expected by December or early 2022 as vaccination levels reach critical mass.