Rural demand hit by continuing inflation; don’t see adverse impact on margin: Emami

In an interview with CNBC-TV18, Harsha Vardhan Agarwal, Director, Emami, said that the company saw a strong demand globally post-June last year. However, there’s been a slight slowdown in rural demand from the pandemic levels. Agarwal believes continuing inflation may have impacted rural demand.

He said, “The situation is much better and the kind of growth that we saw for the last one-and-a-half year, going forward there might be certain challenges because of inflation.”

He added, “Like last year, post June, we could see very good demand from rural side and in the last 3-4 months, we saw that the same kind of demand is not there. One of the reasons for that might be inflation. In all the daily commodities, we are seeing some pressure, and therefore the growth rate might come down but as of now, we still believe that rural demand will be quite good for us.”