ONDC, or Open Network for Digital Commerce, is the next disruption that digital commerce will see after UPI. At the pilot stage, ONDC is set to launch its game-changing network. This is a government initiative to promote open networks for digital exchange of goods and services, and transactions.
One understanding needs to be put out clearly is that it is not yet another e-commerce platform, but goes beyond the current platform-centric models of Amazon and Flipkart.
To dive deep into this revolutionary event in India’s digital journey and understand how it's set to disrupt the e-commerce space, CNBC-TV18’s special show, Big Deal, spoke to T Koshy, CEO of ONDC; and Siddharth Pai from PE, VC Industry Body IVCA.
For the entire discussion, watch the accompanying video