Media Dialogues: Will COVID crisis have a lasting impact on the way people think and behave? Experts discuss

From lockdown we have moved to the unlock period. Big strides are being taken to return to a pre-COVID normalcy. However can we go back to that normal or will this never-before-experience have a lasting impact on the way people think and behave? What are the changes and how deep do they go? Answers to these questions will help businesses find a way out of the current crisis.Anuradha Sengupta spoke to Preeti Reddy, CEO South Asia insights division at Kantar, the market research and consulting business, to put spotlight on this.