Mars Wrigley bets big on emerging markets for growth; may expand India operations

Mars Wrigley, the world's leading chocolate, chewing gum, mint and fruity confection manufacturer has its eyes set on changing the way people snack in emerging markets.

In a podcast episode by McKinsey, Blas Maquivar the President of Global Emerging Markets at Mars Wrigley highlighted that he saw three major trends getting a huge fillip during the pandemic - the first, an acceleration in digital sales, second, people discovering new activities with their families inside their homes and third, higher awareness towards health and wellness.

The conglomerate now aims to boost their presence across emerging markets in particular and is looking at a multi-pronged approach. That's not all, Mars Wrigley is also looking at a higher penetration into the India market. They have already started local production of its popular brand ''Galaxy'', bringing the price down to Rs 10.