Mahindra Logistics, Bajaj Electricals announces project 'Samriddhi'

Mahindra Logistics and Bajaj Electricals announced project 'Samriddhi' for integrated logistics services. The deal is aimed at achieving enhanced and industry-best service levels, and cost saving of over 25 percent. Rampraveen Swaminathan, MD & CEO at Mahindra Logistics, and Anuj Poddar, Executive Director at Bajaj Electricals, discussed about the deal.

"The strategic intent has been to build a resilient, agile and cost-effective supply chain design for Bajaj Electricals. And through the programme, we have done re-design to build a consolidated logistic network which includes storage optimisation, fulfilment improvement and transportation management, leveraging technology in the entire solution design. We have done a significant growth in our fulfilment logistics business and we will hopefully deliver significant benefits to Bajaj Electricals as well both in terms of customer service and cost optimisation,” said Swaminathan.

“This is just one step of all the various strategic initiatives we have been taking over the past couple of years to transform our performance as a company. Logistics is a very core activity for us. The strategic objective for us is to make our logistics function world-class and best-in-class, to provide better customer service, more agility and flexibility in our logistics network, to deploy the best of technology that Mahindra Logistics’ expertise will bring to play. We do expect to realise financial savings over the coming years through the efficiencies that we would derive through this partnership,” Poddar mentioned.