JK Cement says whopping 70% input cost rise will impact demand in short-term

On price rise, he mentioned that the company already took a hike of 4-5 percent. He explained that in the northern market, the company was able to take a hike of Rs 10 per bag.

"In March, in north India, we have been able to take a price increase of about Rs 10 per bag and even in south, we have taken about 1-1.5 percent kind of a price increase. The first four to five months till August of the current year of FY22, we witnessed a price degrowth of 4-5 percent on a year-on-year (YoY) basis every month. September was neutral and then October-November onwards, we have seen a 4-5 percent price increase. So we are already sitting at a 4-5 percent YoY higher price compared to what it was in the last financial year," he said.

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On demand, he said that the cement industry normally does well in the month of March. Giving details about the company, he said that the company completely sold out in its primary market.

"March is a month where normally as an industry, we do very well and therefore at this point of time, in the month of March, we are seeing a fairly good uptick of demand. In the markets where we operate as JK cement and our main market is north India, there, we are looking at an almost sold out kind of a condition this month," he said.