India aims for parity in trade treatment of domestic spirits in FTAs to leverage market access

While he said that Indian brands are finding markets based on their intrinsic taste, brand & value proposition they offer, he pointed out that many countries have marketed their respective spirits using their own brand names.

He cited example of Japan, which doesn't term its whisky as "scotch", rather describes it as Japanese whisky while marketing it worldwide. Stating that Indian brands are already achieving good value realization across geographies, Aggarwal said that the proposition is being looked at whether Indian spirits should have their own brand or they should try to become a part of a global brand.