In-home beverage consumption up 25%; total sales at pre-COVID levels: Varun Beverages

In-home beverage consumption has grown 25-30 percent, Ravi Kant Jaipuria of Varun Beverages said in an interview to CNBCTV18, adding that both in-home and out of home consumption are seeing a recovery.

Varun Beverages is the second-largest franchisee  (outside US) of carbonated soft drinks and non-carbonated beverages sold under trademarks owned by PepsiCo . It produces and distributes brands such as Pepsi, Diet Pepsi, Seven-Up, Mirinda Orange, Mirinda Lemon, Mountain Dew, Seven-Up Nimbooz Masala Soda, Evervess Soda, Duke’s Soda, Sting, Tropicana, Seven-Up Nimbooz, Gatorade and Quaker Oat Milk as well as packaged drinking water under the brand Aquafina.

“In-home consumption and on-the-go is the main business for us and this year after seeing COVID in-home consumption has gone up by 25-30 percent. On-the-go business has started to come back to normal, so both are seeing a surge in the volumes,” he said.