Food delivery platform Swiggy has cleared the air on the viral ‘advertisement’ taking potshots at their competitor, Zomato's ‘veg mode’ announced on Tuesday. In a social media post, the company called it ‘fake’, urging everyone to refrain from sharing it. It further said that they have not launched any campaign in this regard.
“We came across a fake ad this morning regarding a recent controversy. If it isn’t already obvious, this is NOT an ad by Swiggy. It was neither created by us, nor anybody affiliated with Swiggy. Kindly refrain from circulating or attributing it to Swiggy,” the company statement read.
The ‘ad’ in question was shared by Nilesh Trivedi, founder of Snow Mountain AI, who in another tweet mentioned that his tweet had already hinted that it was fake. The viral 'ad' shows a delivery person at a customer's doorstep; but, surrounded by a group of people with sticks in their hands.
While the advertisement does not mention Zomato, it makes a veiled attack on the food delivery giant with a message that reads, “Eviction-safe food delivery.” What catches the major attention is the imitation of Swiggy's logo.
New #swiggy ad hits hard.
/s pic.twitter.com/BBSkASiHui— Nilesh (@nileshtrivedi) March 20, 2024
As soon as the post was shared, it led to a series of reactions from many, leaving users confused whether the 'ad' was fake or, actually Swiggy's official response to Zomato's latest move.
However, Swiggy, with its official response, has put all such rumours and confusion to rest.
Zomato withdraws 'Pure Veg' fleet
A day after announcing ‘pure veg mode’ along with a ‘pure veg fleet’ on Zomato for customers “who have a 100% vegetarian dietary preference," CEO Deepinder Goyal on Wednesday clarified that the company would not introduce green uniforms for its new fleet.
Update on our pure veg fleet —
While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will…— Deepinder Goyal (@deepigoyal) March 20, 2024
“While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet and our fleet for vegetarians, will wear the colour red,” Goyal wrote on X.
(Edited by : Sudarsanan Mani)
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